● Generative engine optimisation
GEO services to get you seen in every AI answer
Your customers don’t all use the same AI tool. Some ask ChatGPT, others use Gemini, Perplexity or Copilot. Generative engine optimisation works on the signals they all share, so you show up wherever the question is asked.
Melbourne based, working with businesses across Australia.
Who gets named, engine by engine
Example
“Who installs solar panels in Bendigo?”
ChatGPT
Named
Google AI Overviews
Named
Gemini
Not yet
Perplexity
Named
Microsoft Copilot
Not yet
A made-up sample of the checks we run. Results change from day to day.
What is GEO?
Generative engine optimisation means making your business easy for AI answer engines to find, understand, trust and mention.
Also called
AI SEO
Answer engine optimisation
LLM SEO
● The engines
How the main AI answer engines find information
Each tool works a little differently, but they overlap a lot. These are the sources each one leans on most.
●
ChatGPT
Tends to lean on
Its own web searches and what it learnt in training
Clear pages and a strong reputation across the web help the most here.
●
Gemini
Tends to lean on
Google’s index and the wider Google ecosystem
Solid Google rankings and accurate business details usually carry over.
●
Perplexity
Tends to lean on
Live web searches, with numbered links to sources
Pages that answer a question directly tend to be cited more often.
●
Copilot
Tends to lean on
Microsoft’s Bing search results
A proper Bing setup matters more here than most people expect.
● What’s included
What’s included in our GEO service
Four parts that work across every AI tool at once. You also get plain-English reports, video call catch-ups and month-to-month terms.
01
Multi-engine checks
We ask each AI tool the same customer questions and record who they name, so we know where you stand.
02
Shared foundations
We fix the things every engine uses: clear pages, structured data and business details that match everywhere.
03
Engine-specific fixes
We cover the gaps, such as your Bing setup for Copilot or citable answers for Perplexity.
04
Authority building
We earn mentions on trusted sites, which every engine looks for before naming a business.
● Myths and facts
Common myths about generative engine optimisation
There is a lot of noise about AI search. Here are a few things we hear often.
Myth
GEO replaces normal SEO.
Fact
It builds on it. AI tools still rely on pages that search engines can find and trust.
Myth
You can pay to be listed in AI answers.
Fact
There is no paid spot in a normal AI answer. Visibility is earned through content and reputation.
Myth
One trick will get you into every engine.
Fact
There is no single switch. Steady work on content, details and mentions is what moves things.
Myth
AI tools only care about big brands.
Fact
Smaller businesses get named too, especially for local and specialist questions.
Is GEO the same as AI SEO?
Mostly, yes. People use both names for the same work. We use GEO when talking about all the AI engines together.
Which AI engines do you cover?
ChatGPT, Google AI Overviews, Gemini, Perplexity and Microsoft Copilot. We can add others your customers use.
Can you guarantee mentions in every engine?
No. Each company controls its own answers. We improve the signals they all rely on, which raises your chances across the board.
Do I need GEO if I already do SEO?
Good SEO is a strong start. GEO adds the extra steps that help AI tools describe you correctly and name you.
How do you report on GEO?
Each plain-English report shows the questions we tested, the engines that named you and what we changed.
When does GEO start to work?
Some engines pick up changes within weeks. Others take months, so allow six to twelve months for steady results.
● Related services
Pair GEO with these services
See where AI engines name you
We’ll test your key questions across ChatGPT, Gemini, Perplexity and Copilot, then send the results with a free quote.