● Digital PR for AI search
Digital PR for AI search that earns real mentions
AI tools don’t only read your website. They also notice what news sites, industry blogs and directories say about you. We earn mentions on those trusted sites, so ChatGPT, Gemini and Google have outside proof that your business is worth naming.
Earned mentions only. No paid links and no lock-in.
Where your name turns up
Example
●
Industry news
Practical tips from Your business on choosing the right system for older homes.
●
Local news
Your business is helping run a free workshop for first-home buyers this month.
●
Podcast
The founder of Your business talks through the mistakes customers make most.
↓
✦ AI answer
Several trusted sources mention Your business for practical, expert advice.
Example only. Mentions help, but AI tools decide their own answers.
● Why it works
Why outside mentions matter to AI tools
Anyone can call themselves the best. AI tools look for signs that other people agree, and those signs live on other websites.
What you say about yourself
“We are the most trusted plumber in town.”
✕ Easy for anyone to write
✕ Easy for readers to skip
✕ Hard for AI tools to check
What others say about you
“A Brunswick plumber locals recommend for fast, fair work.”
✓ Comes from an independent source
✓ Backs up what your reviews say
✓ Gives AI tools a reason to trust you
Made-up quotes, shown to explain the idea.
● What’s included
What’s included in digital PR for AI
Four parts of every campaign, with plain-English reports and month-to-month terms.
Story angles
We dig into your business for ideas that editors and writers will genuinely want to cover.
Media outreach
We pitch those ideas one by one to relevant publications, blogs and industry websites.
Expert commentary
We put you forward as a source when writers need a quote on your topic.
Mention tracking
We log every mention, check your details are correct and watch whether AI tools pick it up.
● Where mentions come from
The kinds of sites we target
We aim for sites with real readers and a clear link to your field or your area. Size matters less than relevance.
Industry
Sites your buyers and peers already read.
◍ Trade magazines
◍ Industry associations
◍ Supplier and partner sites
Local
Places that tie you to the areas you serve.
◍ Local news sites
◍ Business groups
◍ Community and event pages
Expert
Spots that show you know your field well.
◍ Podcasts and interviews
◍ Quotes in other articles
◍ Guest articles
● Story ideas
The kind of stories we pitch
Editors want stories their readers will care about, not ads. So every pitch starts with something useful, local or new about your business.
Made-up examples. Your pitches are built around your own business.
● ● ●
To Editor, a trade magazine
Subject What tradies wish homeowners knew before winter
A practical angle built on your own experience.
● ● ●
To Reporter, a local news site
Subject Local café runs free barista classes for job seekers
Community work that is genuinely newsworthy.
● ● ●
To Host, a business podcast
Subject Guest idea: how small firms use AI tools day to day
Expert knowledge, shared in a relaxed chat.
● ● ●
To Writer, an industry blog
Subject Comment for your piece on rising building costs
A quick, quotable view when a writer needs one.
● The process
How our digital PR process works
Digital PR is slow, patient work. Every mention has to be won, and the value builds as more of them appear.
The monthly cycle
Repeats each month
Step 1 of 4
Find the story
We look for what makes your business worth writing about, from expert know-how to local work.
Step 2 of 4
Pitch the right people
We contact editors, writers and site owners whose readers care about your field.
Step 3 of 4
Earn the mention
When a story runs, we make sure it spells your name right and has your correct details.
Step 4 of 4
Report and repeat
You see every mention in a plain-English report, then we plan the next angles.
● Questions
Questions about digital PR for AI
Want to ask something else? Call 0485 008 005 or message us online.
What is digital PR for AI search?
It means earning mentions of your business on trusted websites, like news, industry and local sites, so AI tools see outside proof that you are worth recommending.
How is this different from link building?
Link building chases links for Google rankings. Digital PR for AI aims for genuine mentions in useful content, with or without a link, because AI tools notice both.
Do you pay for mentions or links?
No. Every mention is earned through stories, expert comment and real relationships. Paid placements can break search engine rules.
How many mentions will I get?
We can’t promise a number, because editors decide what they publish. Every mention we earn is listed in your report.
When will I notice a difference?
Mentions build up over months, and AI tools can take a while to notice new ones. Think in terms of six to twelve months.
Is there a minimum term?
No. Digital PR is billed monthly with no fixed term, so you can finish when you choose.
● Related services
Services to pair with digital PR
Get your business talked about online
Tell us what you do and what makes you different. We will look for story angles and put together a free quote.